At the ongoing Adobe MAX event 2026 in Miami, US, Adobe has announced a major update to its Firefly platform. The US-based tech giant has announced new AI-powered tools for video, audio, image editing and design. The company is offering Firefly as an AI creative studio where users can manage different creative tasks using a single platform.
One of the biggest additions is the new Firefly AI Assistant, which is currently in beta. It will allow users to describe what they want to create or edit using simple instructions. The assistant will then help them plan and carry out different steps involved in the creative process.
The AI Assistant comes with features such as Plan Mode, Customisation and Model Selector. These options are said to give users more control over how the assistant handles their requests.
Adobe is also previewing always-on AI agents that can work in the background and help manage recurring creative tasks.
For video creators, the software giant is introducing new Firefly Video workflows. The platform is also expanding its design capabilities with Firefly Design, which is currently in beta. It brings illustration, image editing, animation, 3D and print tools together, allowing users to work on different creative formats.
The company is also adding new image editing tools to Firefly. These include Edit Object, Relight and Retouch. The tools will help users make changes to specific objects, adjust lighting and improve images without having to edit every element manually.
Adobe has also announced that iyd is also introducing Quick Actions to make common editing tasks easier.
Another major addition is Firefly Graph, which will help users connect different creative steps and workflows. Adobe is also previewing Firefly Builder in private beta. It will allow users to create interactive prototypes, including websites, presentations and apps, using natural language instructions without writing code.
Adobe is also expanding the number of AI models available through Firefly, including models from companies such as Google, OpenAI, ByteDance, Kling and ElevenLabs.
