To compete with Google and other US-based tech companies in the AI space, the Chinese tech giant Alibaba on Monday launched its latest AI video generation model Wan3.0 model that can generate videos of up to 30 seconds from different types of content, including documents, spreadsheets, presentations and web pages.
Alibaba Cloud announced the launch through a post on WeChat, Reuters reported.
The company had earlier released a public beta version of Wan3.0 on August 6. According to the report, the model has already been used for short drama and film production, advertising, marketing, tourism promotion and music video creation.
The latest version is claimed to make AI video generation more useful for creators and businesses.
Instead of requiring users to provide only text prompts, Wan3.0 can use existing content such as documents, slides and web pages to create video content. This will make the technology useful for companies that want to quickly turn existing information into visual content.
The launch comes at an important time for Alibaba as the company increases spending on AI. The Chinese company recently announced a $10 billion share placement to fund its growing AI investments.
“Alibaba is increasing its AI spending as competition in the global AI industry becomes more intense. The company has been developing its own AI models under the Qwen and Wan families, while also investing heavily in the computing infrastructure required to train and run these systems,” said Reuters.
With Wan3.0, Alibaba is now looking to strengthen its position in the fast-growing AI video generation market. The model will compete with video generation tools being developed by companies such as OpenAI, Google and other AI firms.
For creators, marketers and businesses, the ability to turn documents, presentations and web pages into 30-second videos could make AI video generation more practical.
Alibaba’s latest launch also shows how Chinese technology companies are stepping up their AI development as the global race for advanced AI models continues.
With inputs from Reuters
